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Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
Sam Kin Meng, Chris Chatwin. Measuring the Relative Weights of E-Marketing Tools for Online Businesses[J]. International Journal of E-Entrepreneurship and Innovation, 2013, 3(3), 13-26.
Authors:  Sam Kin Meng;  Chris Chatwin
Favorite |  | Submit date：2019/12/05
Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis