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How does cuteness become the cue? Investigating the impact of cute destination spokespersons on tourist travel intention Journal article
Ben Haobin Ye, Junliang He, Lawrence Hoc Nang Fong, Ziyang Li, York Qi Yan. How does cuteness become the cue? Investigating the impact of cute destination spokespersons on tourist travel intention[J]. Journal of Destination Marketing & Management, 2023, 27, 100758.
Authors:  Ben Haobin Ye;  Junliang He;  Lawrence Hoc Nang Fong;  Ziyang Li;  York Qi Yan
Favorite | TC[WOS]:8 TC[Scopus]:9  IF:8.9/8.3 | Submit date：2023/04/03
Curiosity  Destination Spokesperson  Destination Trust  Experience Expectation  Perceived Cuteness  Travel Intention