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Anthropomorphism and OTA chatbot adoption: a mixed methods study Journal article
Cai, Danting, Li, Hengyun, Law, Rob. Anthropomorphism and OTA chatbot adoption: a mixed methods study[J]. Journal of Travel and Tourism Marketing, 2022, 39(2), 228-255.
Authors:  Cai, Danting;  Li, Hengyun;  Law, Rob
Favorite | TC[WOS]:49 TC[Scopus]:58  IF:8.2/8.5 | Submit date：2022/05/17
Chatbot Anthropomorphism  Emotional Message Cues  Mixed Method  Online Travel Agency (Ota)  Perceived Enjoyment  Perceived Intelligence  Perceived Trustworthiness  Social Presence Cues  Tourism Marketing  Usage Intention (Ui)  
Effects of Online Product Personalization on Price Sensitivity Conference paper
Wang, Y., Chen, X. Y.. Effects of Online Product Personalization on Price Sensitivity[C], 2013.
Authors:  Wang, Y.;  Chen, X. Y.
Favorite |  | Submit date：2022/08/29
Personalization  Price Sensitivity  Perceived Enjoyment