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How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire Journal article
Chen, Yun Victoria, Jin, Xin, Gardiner, Sarah, Wong, Ip Kin Anthony. How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire[J]. International Journal of Contemporary Hospitality Management, 2024.
Authors:  Chen, Yun Victoria;  Jin, Xin;  Gardiner, Sarah;  Wong, Ip Kin Anthony
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:9.1/8.9 | Submit date：2024/08/05
Consumer Decision-making  Foodstagramming  Goal Relevance  Heuristic–systematic Model  Mimicking Desire  Normative Focus Theory  Social Media Marketing  
Why do Chinese tourists post selfie and who are they? An exploratory study Journal article
Nong, Sunny Zhenzhen, Fong, Lawrence Hoc Nang, Hao, Rachel Ruisha, Koo, Chulmo. Why do Chinese tourists post selfie and who are they? An exploratory study[J]. Tourism Management Perspectives, 2023, 48, 101174.
Authors:  Nong, Sunny Zhenzhen;  Fong, Lawrence Hoc Nang;  Hao, Rachel Ruisha;  Koo, Chulmo
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:7.3/8.0 | Submit date：2023/09/12
Destination Marketing  Motivations  Segmentation  Selfie  Social Media  Tourism Photography  
Social media influencers: The formation and effects of affective factors during online interactions Journal article
Zhang, Yixin, Mac, Lancy. Social media influencers: The formation and effects of affective factors during online interactions[J]. International Journal of Consumer Studies, 2023, 47(5), 1824–1837.
Authors:  Zhang, Yixin;  Mac, Lancy
Favorite | TC[WOS]:3 TC[Scopus]:9  IF:8.6/7.7 | Submit date：2023/08/03
Affective Factors  Familiarity  Intimacy  Online Interaction  Social Media Influencer Marketing  
Enhancing social media branded content effectiveness: strategies via telepresence and social presence Journal article
Liu, Guanrong, Lei, Soey Sut Ieng, Law, Rob. Enhancing social media branded content effectiveness: strategies via telepresence and social presence[J]. Information Technology and Tourism, 2022, 24(2), 245-263.
Authors:  Liu, Guanrong;  Lei, Soey Sut Ieng;  Law, Rob
Favorite | TC[WOS]:8 TC[Scopus]:11  IF:6.3/6.9 | Submit date：2022/08/05
Branded Content  Hotel  Marketing Effectiveness  Social Media  Social Presence  Telepresence  
Anthropomorphism and OTA chatbot adoption: a mixed methods study Journal article
Cai, Danting, Li, Hengyun, Law, Rob. Anthropomorphism and OTA chatbot adoption: a mixed methods study[J]. Journal of Travel and Tourism Marketing, 2022, 39(2), 228-255.
Authors:  Cai, Danting;  Li, Hengyun;  Law, Rob
Favorite | TC[WOS]:49 TC[Scopus]:58  IF:8.2/8.5 | Submit date：2022/05/17
Chatbot Anthropomorphism  Emotional Message Cues  Mixed Method  Online Travel Agency (Ota)  Perceived Enjoyment  Perceived Intelligence  Perceived Trustworthiness  Social Presence Cues  Tourism Marketing  Usage Intention (Ui)  
The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Chen, Yangyang, Tingchi Liu, Matthew, Liu, Yongdan, Chang, Angela Wen yu, Yen, Jerome. The influence of trust and relationship commitment to vloggers on viewers' purchase intention[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(2), 249-267.
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite | TC[WOS]:34 TC[Scopus]:39  IF:3.9/4.6 | Submit date：2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
The role of social interaction during visitation on social destination image formation Journal article
Pavesi, A., Basak, D. G., Smith, R., Law, R.. The role of social interaction during visitation on social destination image formation[J]. Asia Pacific Journal of Tourism Research, 2021, 27(1), 48-68.
Authors:  Pavesi, A.;  Basak, D. G.;  Smith, R.;  Law, R.
Favorite | TC[WOS]:1 TC[Scopus]:2  IF:4.3/4.4 | Submit date：2022/08/24
Social Representation  Visitation  Group Tour  Destination Management Organization  Destination Marketing  Guided Tour  
Video-Induced Visit to a Destination: The Psychological Mechanism and the Role of Video Sharing Sources Journal article
Wang, Erin Yirun, Luo, Sara Yushan, Fong, Lawrence Hoc Nang, Law, Rob. Video-Induced Visit to a Destination: The Psychological Mechanism and the Role of Video Sharing Sources[J]. Journal of Smart Tourism, 2021, 1(3), 7-16.
Authors:  Wang, Erin Yirun;  Luo, Sara Yushan;  Fong, Lawrence Hoc Nang;  Law, Rob
Favorite |  | Submit date：2022/06/23
Destination Image  Destination Marketing  Persuasive Intent  Social Media  Tie Strength  Video Promotion  
My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers? Journal article
Wang, Erin Yirun, Fong, Lawrence Hoc Nang, Lo, Nia Sok Teng, Shi, Fangfang. My deal expires soon: Can time restriction and exclusivity induce clickthrough in hospitality promotional offers?[J]. International Journal of Hospitality Management, 2021, 92, 102711.
Authors:  Wang, Erin Yirun;  Fong, Lawrence Hoc Nang;  Lo, Nia Sok Teng;  Shi, Fangfang
Favorite | TC[WOS]:9 TC[Scopus]:9  IF:9.9/10.3 | Submit date：2021/12/07
Clickthrough  Scarcity  Exclusivity  Sales Promotion  Social Media Marketing  Mobile Marketing  
Master's thesis research in social marketing (1971-2015) Journal article
Truong, V. Dao, Dietrich, Timo. Master's thesis research in social marketing (1971-2015)[J]. JOURNAL OF SOCIAL MARKETING, 2018, 8(1), 58-98.
Authors:  Truong, V. Dao;  Dietrich, Timo
Favorite | TC[WOS]:14 TC[Scopus]:17  IF:3.1/2.7 | Submit date：2018/10/31
Social Marketing  Behaviour Change  Discipline  Dissertation  Master's Thesis  Degree Programmes