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A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
Pornpitakpan, Chanthika, Qiuling Li, Siu Fong Isabel Fu. A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers[J]. Communications: The European Journal of Communication Research, 2017, 42(2), 195–237.
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite | TC[Scopus]:5  IF:1.5/1.5 | Submit date：2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review