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Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Wan, W. N., Luk, C. L., Chow, W. C.. Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing[J]. Journal of International Business Studies, 2014, 751-782.
Authors:  Wan, W. N.;  Luk, C. L.;  Chow, W. C.
Favorite |   IF:8.6/12.3 | Submit date：2022/08/21
evolutionary psychology  modernization  advertising  strategic pluralism theory  cross-cultural experiments  China  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Wendy WN Wan, Chung-Leung Luk, Cheris WC Chow. Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing[J]. Journal of International Business Studies, 2014, 45(6), 751-782.
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
Favorite | TC[WOS]:16 TC[Scopus]:15  IF:8.6/12.3 | Submit date：2019/10/24
Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising