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Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation Journal article
Yang, Yang, Ye, Xinnan, Chen, Sirong, Zhao, Yan, Law, Rob, Yang, Lu. Cold tones for sincerity and warm tones for excitement: interactive effects of color tone and brand personality on brand evaluation[J]. Asia Pacific Journal of Tourism Research, 2024, 29(10), 1222-1236.
Authors:  Yang, Yang;  Ye, Xinnan;  Chen, Sirong;  Zhao, Yan;  Law, Rob; et al.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:4.3/4.4 | Submit date：2024/08/05
Brand Personality Communication  Color Tone  Hospitality Decoration  Perceived Fluency  Tourism Marketing  
Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising Journal article
Xue, Nan (Iris), Liu, Xing (Stella), Wan, Lisa C., Hou, Yuansi. Relaxing or challenging? How social crowding influences the effectiveness of activity-based destination advertising[J]. Tourism Management, 2024, 100, 104839.
Authors:  Xue, Nan (Iris);  Liu, Xing (Stella);  Wan, Lisa C.;  Hou, Yuansi
Favorite | TC[WOS]:8 TC[Scopus]:9  IF:10.9/11.5 | Submit date：2024/02/22
Challenging Versus Relaxing Activity  Crowding  Post-covid-19 Marketing Strategy  Risk Aversion  Tourism Advertising Frame  
From metaverse experience to physical travel: the role of the digital twin in metaverse design Journal article
Deng, Baolin, Wong, Ip Kin Anthony, Lian, Qi Lilith. From metaverse experience to physical travel: the role of the digital twin in metaverse design[J]. Tourism Review, 2024.
Authors:  Deng, Baolin;  Wong, Ip Kin Anthony;  Lian, Qi Lilith
Favorite | TC[WOS]:0 TC[Scopus]:1  IF:7.3/7.2 | Submit date：2024/05/16
Digital Marketing  Digital-twin  Experience  Metaverse  Metaverse Tourism  
Why do Chinese tourists post selfie and who are they? An exploratory study Journal article
Nong, Sunny Zhenzhen, Fong, Lawrence Hoc Nang, Hao, Rachel Ruisha, Koo, Chulmo. Why do Chinese tourists post selfie and who are they? An exploratory study[J]. Tourism Management Perspectives, 2023, 48, 101174.
Authors:  Nong, Sunny Zhenzhen;  Fong, Lawrence Hoc Nang;  Hao, Rachel Ruisha;  Koo, Chulmo
Favorite | TC[WOS]:1 TC[Scopus]:1  IF:7.3/8.0 | Submit date：2023/09/12
Destination Marketing  Motivations  Segmentation  Selfie  Social Media  Tourism Photography  
Double blades: does a sharing platform benefit from integration to a popular OTA platform? Journal article
Li,Chunhong, Deng,Lingfei, Law,Rob. Double blades: does a sharing platform benefit from integration to a popular OTA platform?[J]. Journal of Travel and Tourism Marketing, 2023, 40(1), 1-20.
Authors:  Li,Chunhong;  Deng,Lingfei;  Law,Rob
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.2/8.5 | Submit date：2023/08/03
Difference-in-differences  Eatwith  Electronic Word Of Mouth Generation  Expectation Disconfirmation Theory  Meal Sharing  Natural Experiment  Online Travel Agency  Platform Integration  Tourism Marketing  Tripadvisor  
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective Journal article
Chen,Sirong, Chan,Irene Cheng Chu, Xu,Shaogui, Law,Rob, Zhang,Mu. Metaverse in tourism: drivers and hindrances from stakeholders’ perspective[J]. Journal of Travel and Tourism Marketing, 2023, 40(2), 169-184.
Authors:  Chen,Sirong;  Chan,Irene Cheng Chu;  Xu,Shaogui;  Law,Rob;  Zhang,Mu
Favorite | TC[WOS]:24 TC[Scopus]:32  IF:8.2/8.5 | Submit date：2023/08/03
Asia Pacific  Destination Competitiveness  Drivers  Grounded Theory  Hindrances  Metaverse Tourism  Qualitative Methodology  Stakeholder Theory  Tourism Development  Tourism Marketing  
Value Proposition of Smartphone Destination Marketing: The cases of Hong Kong and South Korea Journal article
Kim, Hyun Hee, Sun, Sunny, Law, Rob. Value Proposition of Smartphone Destination Marketing: The cases of Hong Kong and South Korea[J]. Journal of Economics and Management, 2022, 44, 187-209.
Authors:  Kim, Hyun Hee;  Sun, Sunny;  Law, Rob
Adobe PDF | Favorite | TC[WOS]:65 TC[Scopus]:81 | Submit date：2022/08/25
Smartphones, Smartphone Marketing, National Tourism Organization (Nto), Value Propositions, Perceived Value, Hong Kong, South Korea  
Anthropomorphism and OTA chatbot adoption: a mixed methods study Journal article
Cai, Danting, Li, Hengyun, Law, Rob. Anthropomorphism and OTA chatbot adoption: a mixed methods study[J]. Journal of Travel and Tourism Marketing, 2022, 39(2), 228-255.
Authors:  Cai, Danting;  Li, Hengyun;  Law, Rob
Favorite | TC[WOS]:49 TC[Scopus]:58  IF:8.2/8.5 | Submit date：2022/05/17
Chatbot Anthropomorphism  Emotional Message Cues  Mixed Method  Online Travel Agency (Ota)  Perceived Enjoyment  Perceived Intelligence  Perceived Trustworthiness  Social Presence Cues  Tourism Marketing  Usage Intention (Ui)  
Differences in tourist behaviors across the seasons: The case of Northern Indiana Journal article
Choe, Yeongbae, Kim, Hany, Joun, Hyo Jae. Differences in tourist behaviors across the seasons: The case of Northern Indiana[J]. Sustainability (Switzerland), 2019, 11(16).
Authors:  Choe, Yeongbae;  Kim, Hany;  Joun, Hyo Jae
Favorite | TC[WOS]:12 TC[Scopus]:12 | Submit date：2022/05/17
Destination Marketing  Expenditure  Seasonality  Seemingly Unrelated Regression  Tourism Advertisement  Tourism Demand  
Tourist behavior analysis in gaming destinations based on venue check-in data Journal article
Luo, Jian Ming, Vu, Huy Quan, Li, Gang, Law, Rob. Tourist behavior analysis in gaming destinations based on venue check-in data[J]. Journal of Travel and Tourism Marketing, 2019, 36(1), 107-118.
Authors:  Luo, Jian Ming;  Vu, Huy Quan;  Li, Gang;  Law, Rob
Favorite | TC[WOS]:15 TC[Scopus]:18  IF:8.2/8.5 | Submit date：2021/11/17
Casino  Foursquare  Gambling  Gaming Destination  Global Positioning System  Macau  Tourism Marketing  Tourist Activity  Venue Check-in  World Heritage Site