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How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China Journal article
Hong, Zijing, Xu, Angela J., Loi, Raymond, Chow, Cheris W.C.. How and when internal marketing orientation affects frontline employees’ positive word of mouth: insights from a hotel in China[J]. European Journal of Marketing, 2024.
Authors:  Hong, Zijing;  Xu, Angela J.;  Loi, Raymond;  Chow, Cheris W.C.
Favorite | TC[WOS]:0 TC[Scopus]:0  IF:3.7/5.5 | Submit date：2024/10/10
Felt Responsibility For Constructive Change  Internal Marketing Orientation  Job Crafting  Positive Word Of Mouth  
Double blades: does a sharing platform benefit from integration to a popular OTA platform? Journal article
Li,Chunhong, Deng,Lingfei, Law,Rob. Double blades: does a sharing platform benefit from integration to a popular OTA platform?[J]. Journal of Travel and Tourism Marketing, 2023, 40(1), 1-20.
Authors:  Li,Chunhong;  Deng,Lingfei;  Law,Rob
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.2/8.5 | Submit date：2023/08/03
Difference-in-differences  Eatwith  Electronic Word Of Mouth Generation  Expectation Disconfirmation Theory  Meal Sharing  Natural Experiment  Online Travel Agency  Platform Integration  Tourism Marketing  Tripadvisor  
Effective Multiplatform Advertising Policy Journal article
Huang, Kaifan, Yang, Lu Xing, Yang, Xiaofan, Tang, Yuan Yan. Effective Multiplatform Advertising Policy[J]. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(7), 4483-4493.
Authors:  Huang, Kaifan;  Yang, Lu Xing;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:5 TC[Scopus]:5  IF:8.6/8.7 | Submit date：2022/05/13
Adaptation Models  Advertising  Expected Benefit  Marketing  Mathematical Model  Media  Multiplatform Advertising (Mpa) Policy  Numerical Models  Optimal Control  Optimal Control  Optimality System  Upper Bound  Word-of-mouth (Wom) Propagation.  
Dynamic Discount Pricing in Competitive Marketing Journal article
Chen, Jian, Yang, Lu Xing, Huang, Da Wen, Yang, Xiaofan, Tang, Yuan Yan. Dynamic Discount Pricing in Competitive Marketing[J]. IEEE Access, 2019, 7, 145340-145347.
Authors:  Chen, Jian;  Yang, Lu Xing;  Huang, Da Wen;  Yang, Xiaofan;  Tang, Yuan Yan
Favorite | TC[WOS]:4 TC[Scopus]:5  IF:3.4/3.7 | Submit date：2022/05/23
Discount Pricing  Marketing Management  Optimal Control  Optimality System  Profit Maximization  Word-of-mouth Propagation  
The modeling and analysis of the word-of-mouth marketing Journal article
Li, Pengdeng, Yang, Xiaofan, Yang, Lu-Xing, Xiong, Qingyu, Wu, Yingbo, Tang, Yuan Yan. The modeling and analysis of the word-of-mouth marketing[J]. PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2018, 493, 1-16.
Authors:  Li, Pengdeng;  Yang, Xiaofan;  Yang, Lu-Xing;  Xiong, Qingyu;  Wu, Yingbo; et al.
Favorite | TC[WOS]:32 TC[Scopus]:30  IF:2.8/2.6 | Submit date：2018/10/30
Word-of-mouth Marketing  Overall Profit  Differential Dynamical System  Equilibrium  Global Attractivity  
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Tang, Heng, Lin, Xiao Jing, Pun, Philip, Wu, Simon Iok Kuan. Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective[J]. Journal of Management Information System & E-commerce, 2017, 4(1), 12-25.
Authors:  Tang, Heng;  Lin, Xiao Jing;  Pun, Philip;  Wu, Simon Iok Kuan
Favorite |  | Submit date：2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing