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Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang,Shaoshan, Liu,Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2023, 35(4), 849-873.
Authors:  Wang,Shaoshan;  Liu,Matthew Tingchi
Favorite | TC[WOS]:19 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2023/08/03
Bibliometric Review  Celebrity Endorsement  Literature Review  Network Visualization  
Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda Journal article
Wang, Shaoshan, Liu, Matthew Tingchi. Celebrity endorsement in marketing from1960 to 2021: a bibliometric review and future agenda[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 35(4), 849-873.
Authors:  Wang, Shaoshan;  Liu, Matthew Tingchi
Favorite | TC[WOS]:19 TC[Scopus]:24  IF:3.9/4.6 | Submit date：2022/08/05
Celebrity Endorsement  Bibliometric Review  Network Visualization  Literature Review  
Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Yongdan Liu, Matthew Tingchi Liu. Celebrity poses and consumer attitudes in endorsement advertisements[J]. Asia Pacific Journal of Marketing and Logistics, 2019, 31(4), 1027-1041.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:19 TC[Scopus]:22  IF:3.9/4.6 | Submit date：2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands Conference paper
Liu, Y., Liu, T. C.. Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  advertisement design  
Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention? Conference paper
YiXin, Y.X., Mac, V. I.. Internet Celebrities and Electronic Word of Mouth: How do Internet Celebrities Influence Purchase Intention?[C], 2019.
Authors:  YiXin, Y.X.;  Mac, V. I.
Favorite |  | Submit date：2022/07/27
social media  electronic word-of-mouth (eWOM)  internet celebrity  purchase intention  celebrity endorsement  
Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall Conference paper
Liu, Y., Liu, T. C., Perez, A. . Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.;  Perez, A.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  face perception  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
Yongdan Liu, Matthew Tingchi Liu. DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING?[C], 2018, 141-146.
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | TC[Scopus]:0 | Submit date：2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Glenn McCartney, Jose Ferreira Pinto. Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao[J]. Journal of Vacation Marketing, 2014, 20(3), 253-266.
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite | TC[WOS]:23 TC[Scopus]:29  IF:4.5/4.5 | Submit date：2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media