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The effect of congruity between gift types and receivers’ attachment styles on relationships between givers and receivers: A conceptual paper Conference paper
Pornpitakpan, C., Li, Q.. The effect of congruity between gift types and receivers’ attachment styles on relationships between givers and receivers: A conceptual paper[C], 2018.
Authors:  Pornpitakpan, C.;  Li, Q.
Favorite |  | Submit date：2023/08/20
gift giving  cross-culture  attachment style  
The effects of ad appeal, product social visibility, and dogmatism on attitudes Conference paper
Pornpitakpan, C., Yuan, Y., Maprasert, V.. The effects of ad appeal, product social visibility, and dogmatism on attitudes[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yuan, Y.;  Maprasert, V.
Favorite |  | Submit date：2023/08/20
Emotional Ad Appeal  Product Social Visibility  Dogmatism  
Source credibility, word of mouth, and product needs Conference paper
Pornpitakpan, C., Yue, W.. Source credibility, word of mouth, and product needs[C], Melbourne, Australia, 2017.
Authors:  Pornpitakpan, C.;  Yue, W.
Favorite |  | Submit date：2023/08/20
Elaboration Likelihood Model  Source Credibility  Persuasion  
Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives Conference paper
Stephanie U Si Man, Joseph Sy-Changco. Better for World, Better for Firm? A Study on Green Demarketing Strategy from Customers' Perspectives[C], 2016, 121-128.
Authors:  Stephanie U Si Man;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Sustainable Marketing Strategy  Green Demarketing  Motive Attribution  Brand Attitude  
Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters Conference paper
Lu Chuhong, Joseph Sy-Changco. Why Go Green? Factors Affecting the Green Purchase Behaviour of Macau Youngsters[C], 2016, 66-72.
Authors:  Lu Chuhong;  Joseph Sy-Changco
Favorite |  | Submit date：2019/12/03
Green Marketing  Green Purchase Behaviour  Parental Influence  Peer Influence  Macau  
Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies Conference paper
Sy-Changco, J. A., Pornpitakpan, C, Singh, R. Mini-Sizing consumption or whetting the appetite? Managerial insights on sachet marketing strategies of consumer goods companies[C], Melbourne:ANZMAC, 2009.
Authors:  Sy-Changco, J. A.;  Pornpitakpan, C;  Singh, R
Favorite |  | Submit date：2023/08/20
Sachet marketing  Package size  
An Institutional Theory of Attitudes towards Sex-Appeal Advertising Conference paper
Luk, C. L., CHOW WING CHI, Wan, W. W. N.. An Institutional Theory of Attitudes towards Sex-Appeal Advertising[C], 2006.
Authors:  Luk, C. L.;  CHOW WING CHI;  Wan, W. W. N.
Favorite |  | Submit date：2023/08/30