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Effects of Regulatory Focus and Progress Level on Consumer Behavior in Loyalty Programs Conference proceedings
The Eighth Annual Conference of JMS China Marketing Science Conference Proceedings, Guangzhou China
Authors:  Ho, Y.;  Chan, NC
Favorite |  | Submit date：2023/08/17
How positivity of and empathy reflected by online reviews influence online purchase intentions: A choice mechanism perspective Conference paper
Wang, X, Chow, W. C., Yang, Z. How positivity of and empathy reflected by online reviews influence online purchase intentions: A choice mechanism perspective[C], China:JMS China Marketing Science, 2011.
Authors:  Wang, X;  Chow, W. C.;  Yang, Z
Favorite |  | Submit date：2022/08/21
A Review of the Effect of Message Source Attractiveness on Persuasion Conference paper
Pornpitakpan, C., Fu, S. F.. A Review of the Effect of Message Source Attractiveness on Persuasion[C], Guangzhou, China:Sun Yat-sen University, 2011, 78-79.
Authors:  Pornpitakpan, C.;  Fu, S. F.
Favorite |  | Submit date：2023/08/20
Interpersonal relationship, service quality, seller expertise: How important are they to adolescent consumers? Conference paper
Wan, W. N., Luk, C. L., Chow, W. C., Lou, J.. Interpersonal relationship, service quality, seller expertise: How important are they to adolescent consumers?[C], China:JMS China Marketing Science, 2011.
Authors:  Wan, W. N.;  Luk, C. L.;  Chow, W. C.;  Lou, J.
Favorite |  | Submit date：2022/08/21