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A four-year longitudinal analysis examining the effects of e-cigarette advertisements and disparities among youth with internalizing problems Journal article
Zhang, Luxi, Ao, Song Harris, Zhao, Xinshu. A four-year longitudinal analysis examining the effects of e-cigarette advertisements and disparities among youth with internalizing problems[J]. Addictive Behaviors, 2024, 153, 108002.
Authors:  Zhang, Luxi;  Ao, Song Harris;  Zhao, Xinshu
Favorite | TC[WOS]:2 TC[Scopus]:2  IF:3.7/3.8 | Submit date：2024/05/16
Addictive Behaviors  Adolescent Health  Advertisement  E-cigarette  Harm Perception  Internalizing Problems  
The art of honing the conscience through bukalapak ads: Barongsai Indonesia, juara hati membangun bangsa Journal article
Lumampauw, A, Marta, RF, Widyanto, YN, Sandel, T, Lie, S. The art of honing the conscience through bukalapak ads: Barongsai Indonesia, juara hati membangun bangsa[J]. International Journal of Visual and Performing Arts, 2021, 9-21.
Authors:  Lumampauw, A;  Marta, RF;  Widyanto, YN;  Sandel, T;  Lie, S
Favorite |  | Submit date：2022/08/05
Cultural adaptation  nation character  visual semiotics  advertisement  lion dance  
Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory Journal article
Liu, Yongdan, Liu, T. C.. Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory[J]. Journal of Advertising, 2020, 49(2), 185-194.
Authors:  Liu, Yongdan;  Liu, T. C.
Favorite | TC[WOS]:22 TC[Scopus]:25  IF:5.4/7.6 | Submit date：2022/06/07
Celebrity Endorsement  Disfluency  Brand Recall  Advertisement Design  
Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands Conference paper
Liu, Y., Liu, T. C.. Gain more by showing less: Attenuating the endorser's face can enhance the memory for luxury brands[C], 2019.
Authors:  Liu, Y.;  Liu, T. C.
Favorite |  | Submit date：2022/06/07
celebrity endorsement  brand recall  advertisement design  
Differences in tourist behaviors across the seasons: The case of Northern Indiana Journal article
Choe, Yeongbae, Kim, Hany, Joun, Hyo Jae. Differences in tourist behaviors across the seasons: The case of Northern Indiana[J]. Sustainability (Switzerland), 2019, 11(16).
Authors:  Choe, Yeongbae;  Kim, Hany;  Joun, Hyo Jae
Favorite | TC[WOS]:12 TC[Scopus]:12 | Submit date：2022/05/17
Destination Marketing  Expenditure  Seasonality  Seemingly Unrelated Regression  Tourism Advertisement  Tourism Demand  
Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Journal article
Yeongbae Choe, Hany Kim, Hyo-Jae Joun. Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana[J]. SUSTAINABILITY, 2019, 11(16).
Authors:  Yeongbae Choe;  Hany Kim;  Hyo-Jae Joun
Favorite | TC[WOS]:12 TC[Scopus]:12  IF:3.3/3.6 | Submit date：2020/07/15
Seasonality  Seemingly Unrelated Regression  Destination Marketing  Tourism Advertisement  Tourism Demand  Expenditure  
Deslizando sentidos: uma análise das interpretações de leitores chineses para uma peça publicitária veiculada na mídia impressa latino-americana Journal article
He Shan, Ricardo Moutinho*. Deslizando sentidos: uma análise das interpretações de leitores chineses para uma peça publicitária veiculada na mídia impressa latino-americana[J]. Linguagem em (Dis)curso, 2016, 16(1), 57-77.
Authors:  He Shan;  Ricardo Moutinho*
Favorite | TC[Scopus]:0 | Submit date：2020/11/18
Leitura / Reading / Lectura  Peça Publicitária / Advertisement / Pieza Publicitaria  Participantes Chineses / Chinese Participants / Participantes Chinos  
Personalized scheduling search advertisement by mining the history behaviours of users Conference paper
Guangyi Xiao, Zhiguo Gong, Jingzhi Guo. Personalized scheduling search advertisement by mining the history behaviours of users[C], 2009, 29-36.
Authors:  Guangyi Xiao;  Zhiguo Gong;  Jingzhi Guo
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/02/12
Personalized Scheduling  Product Information  Search Advertisement  Web