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Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity
Journal article
Ou, Juanjuan, Wong, Ip Kin Anthony, Prentice, Catherine, Liu, Matthew Tingchi. Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity[J]. Journal of Hospitality and Tourism Research, 2020, 44(2), 377-402.
Authors:
Ou, Juanjuan
;
Wong, Ip Kin Anthony
;
Prentice, Catherine
;
Liu, Matthew Tingchi
Favorite
|
TC[WOS]:
42
TC[Scopus]:
51
IF:
4.4
/
5.0
|
Submit date:2021/12/06
Brand Equity
Casino
Customer Engagement
Impulsive Behavior
Loyalty
Service Environment
Customer engagement and its outcomes: The roles of service environment and brand equity
Conference paper
Ou, J., Wong, A. I, Liu, T. C.. Customer engagement and its outcomes: The roles of service environment and brand equity[C], 2018.
Authors:
Ou, J.
;
Wong, A. I
;
Liu, T. C.
Favorite
|
|
Submit date:2022/06/07
customer engagement
impulsive behavior
loyalty
service environment
brand equity
Applying consumer-based consumer-based brand equity in luxury hotel branding
Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:
Liu, Matthew Tingchi
;
Wong, Ipkin Anthony
;
Tseng, Ting-Hsiang
;
Chang, Angela Wen-Yu
;
Phau, Ian
Favorite
|
TC[WOS]:
94
TC[Scopus]:
163
|
Submit date:2018/10/30
Brand Equity
Brand Attitude
Purchase Intention
Service Brand
Luxury Hotel
Applying consumer-based brand equity in luxury hotel branding
Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:
Matthew Tingchi Liu
;
IpKin Anthony Wong
;
Ting-Hsiang Tseng
;
Angela Wen-Yu Chang
;
Ian Phau
Adobe PDF
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Favorite
|
TC[WOS]:
94
TC[Scopus]:
163
|
Submit date:2019/06/18
Brand Attitude
Brand Equity
Luxury Hotel
Purchase Intention
Service Brand
Applying CBBE in luxury hotel branding: An empirical study
Conference paper
Liu, T. C., Wong, A., Tseng, T., Chang, W. Y.. Applying CBBE in luxury hotel branding: An empirical study[C], 2016.
Authors:
Liu, T. C.
;
Wong, A.
;
Tseng, T.
;
Chang, W. Y.
Favorite
|
|
Submit date:2022/06/07
Brand equity
Brand attitude
Purchase intention
Service brand
Luxury hotel
The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry
Conference paper
Liu, T. C., Tseng , T., Perez, A., Chang, W. Y.. The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry[C], Oslo, Norway:European Marketing Academy, 2016.
Authors:
Liu, T. C.
;
Tseng , T.
;
Perez, A.
;
Chang, W. Y.
Favorite
|
|
Submit date:2022/06/06
Brand equity
Brand attitude
Purchase intention
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations
Journal article
Yang,Yan, Liu,Xiaoming, Li,Jun. How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations[J]. Journal of Travel and Tourism Marketing, 2015, 32, S97-S113.
Authors:
Yang,Yan
;
Liu,Xiaoming
;
Li,Jun
Favorite
|
TC[WOS]:
52
TC[Scopus]:
67
|
Submit date:2019/08/15
Customer ExperienCe (Ce)
Customer-based Brand Equity For Tourism Destination (Cbbetd)
Mainland Chinese Outbound Tourists
Service Performance
Word-of-mouth (Wom)
Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao
Journal article
Leonardo (Don) A.N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao[J]. International Journal of Hospitality Management, 2012, 31(2), 554-563.
Authors:
Leonardo (Don) A.N. Dioko
;
Siu-Ian (Amy) So
Favorite
|
TC[WOS]:
40
TC[Scopus]:
48
IF:
9.9
/
10.3
|
Submit date:2019/10/24
Destination Branding
Tourism Marketing
Co-branding
Brand Equity
Brand Loyalty
Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao
Journal article
Leonardo (Don) A. N. Dioko, Siu-Ian (Amy) So. Branding destinations versus branding hotels in a gaming destination-Examining the nature and significance of co-branding effects in the case study of Macao[J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2012, 31(2), 554-563.
Authors:
Leonardo (Don) A. N. Dioko
;
Siu-Ian (Amy) So
Favorite
|
TC[WOS]:
40
TC[Scopus]:
48
IF:
9.9
/
10.3
|
Submit date:2020/07/14
Destination Branding
Tourism Marketing
Co-branding
Brand Equity
Brand Loyalty