×
验证码:
换一张
Forgotten Password?
Stay signed in
Login With UMPASS
English
|
繁體
Login With UMPASS
Log In
ALL
ORCID
TI
AU
PY
SU
KW
TY
JN
DA
IN
PB
FP
ST
SM
Study Hall
Image search
Paste the image URL
Home
Faculties & Institutes
Scholars
Publications
Subjects
Statistics
News
Search in the results
Faculties & Institutes
Faculty of Busin... [1]
Authors
SAM KIN MENG [1]
Document Type
Journal article [2]
Date Issued
2019 [2]
Language
英語English [2]
Source Publication
Journal of Infor... [1]
PRODUCTION AND O... [1]
Indexed By
SCIE [1]
SSCI [1]
Funding Organization
Funding Project
×
Knowledge Map
UM
Start a Submission
Submissions
Unclaimed
Claimed
Attach Fulltext
Bookmarks
Browse/Search Results:
1-2 of 2
Help
Selected(
0
)
Clear
Items/Page:
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort:
Select
Journal Impact Factor Ascending
Journal Impact Factor Descending
Title Ascending
Title Descending
Author Ascending
Author Descending
Issue Date Ascending
Issue Date Descending
WOS Cited Times Ascending
WOS Cited Times Descending
Submit date Ascending
Submit date Descending
Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth
Journal article
Yonghua Ji, Ruibing Wang, Qinglong Gou. Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth[J]. PRODUCTION AND OPERATIONS MANAGEMENT, 2019, 28(9), 2202-2220.
Authors:
Yonghua Ji
;
Ruibing Wang
;
Qinglong Gou
Favorite
|
TC[WOS]:
35
TC[Scopus]:
38
IF:
4.8
/
6.0
|
Submit date：2020/04/02
Mobile Platforms
System Coordination
Differential Game
Mobile Apps
In-app Advertising
UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL
Journal article
KIN MENG SAM, CHRIS CHATWIN. UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL[J]. Journal of Information Technology Management, 2019, 30(1), 25 – 37.
Authors:
KIN MENG SAM
;
CHRIS CHATWIN
Favorite
|
|
Submit date：2019/12/03
Mobile Advertising
Wechat
Promotional Material
Motivations
Attitudes
Intention
