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Brand effect on extended warranty valuation: Subjective value versus popularity Journal article
Chark, Robin, Muthukrishnan, A. V.. Brand effect on extended warranty valuation: Subjective value versus popularity[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2022, 39(4), 1082-1092.
Authors:  Chark, Robin;  Muthukrishnan, A. V.
Favorite | TC[WOS]:3 TC[Scopus]:3  IF:5.9/7.0 | Submit date：2022/05/17
Availability  Brand  Deliberation  Extended Warranty  Subjective Value  
Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market Journal article
Xiaoyun Chen, Alex Xin Chen, Kevin Zheng Zhou. Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market[J]. Journal of International Marketing, 2014, 22(3), 30-49.
Authors:  Xiaoyun Chen;  Alex Xin Chen;  Kevin Zheng Zhou
Favorite | TC[WOS]:38 TC[Scopus]:40  IF:4.9/7.2 | Submit date：2019/11/01
Attention-based View  International Joint Ventures  China  Strategic Orientation  Differentiation Capability  
Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market Journal article
Chen, X.Y., Chen, A.X., Zhou, K.Z. Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market[J]. Journal of International marketing, 2014, 30-49.
Authors:  Chen, X.Y.;  Chen, A.X.;  Zhou, K.Z
Favorite | TC[WOS]:38 TC[Scopus]:40  IF:4.9/7.2 | Submit date：2022/08/29
Attention Base View  Strategic Orientation  Differentiation Capability  International Joint Ventures  China  
Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study Journal article
Wu J.. Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study[J]. International Journal of Research in Marketing, 2013, 30(1), 36-45.
Authors:  Wu J.
Favorite | TC[WOS]:57 TC[Scopus]:72 | Submit date：2018/10/30
Economic Growth  Emerging Economies  Individualism  Institutions  Legislative Systems  Marketing Capabilities  Performance  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Wang, X., Chow, W. C., Yang, Z.. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 260-276.
Authors:  Wang, X.;  Chow, W. C.;  Yang, Z.
Favorite |   IF:1.3/0 | Submit date：2022/08/21
cognitive process  normative process  affective process  online reviews  empathy  purchase intention  internet marketing  
A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
Xuehua Wang, Cheris W.C. Chow, Zhilin Yang. A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective[J]. International Journal of Internet Marketing and Advertising, 2012, 7(3), 260-277.
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Zhilin Yang
Favorite | TC[Scopus]:9  IF:1.3/0 | Submit date：2019/11/01
Cognitive Processes  Purchase Intentions  Positivity  Virtual Reviews  Choice Mechanisms  Cognitive Processing  Normative Processing  Searcher Problems  Decision Making  Two-path Models  Psychological Mechanisms  Psychology  Theoretical Implications  Managerial Implications  Online Shopping  Virtual Shopping  E-shopping  Electronic Shopping  Internet Marketing  Advertising  World Wide Web  Normative Processes  Affective Processes  Online Product Reviews  Empathy  
How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China Journal article
Liu, T. C., Shi, G., Wong, I. , Hefel, A., Chen, C. . How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China[J]. Journal of International Consumer Marketing, 2010, 169-181 (Scopus).
Authors:  Liu, T. C.;  Shi, G.;  Wong, I. ;  Hefel, A.;  Chen, C.
Favorite |   IF:1.8/2.8 | Submit date：2022/06/07
Female athlete endorser  physical attractiveness  match-up  purchase intention  
Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Liu M.T., Brock J.L.. Antecedents of redemption of reward points: Credit card market in china and international comparison[J]. Journal of International Consumer Marketing, 2010, 22(1), 33.
Authors:  Liu M.T.;  Brock J.L.
Favorite | TC[WOS]:15 TC[Scopus]:18 | Submit date：2018/10/30
Consumer Loyalty  Credit Card  Redemption  Reward Programs  
Unfolding Large-scale Marketing Data Journal article
Ho, Ying, Chung, Yuho, Lau, Kin-nam. Unfolding Large-scale Marketing Data[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2010, 27(2), 119-132.
Authors:  Ho, Ying;  Chung, Yuho;  Lau, Kin-nam
Favorite | TC[WOS]:10 TC[Scopus]:12  IF:5.9/7.0 | Submit date：2019/10/17
Network Data  Degenerate Solution  Information Visualization  Multidimensional Unfolding  
How do new ventures grow? Firm capabilities, growth strategies and performance Journal article
Chen, X., Zou, H., Wang, D.T.. How do new ventures grow? Firm capabilities, growth strategies and performance[J]. International Journal of Research in Marketing, 2009, 294-303.
Authors:  Chen, X.;  Zou, H.;  Wang, D.T.
Favorite |   IF:5.9/7.0 | Submit date：2022/08/29