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Matching advertising with gift givers’ stereotypes of recipients: An empirical study of young Chinese buyers Conference proceedings
Authors:  Chen Yangyang;  Liu TC(劉丁己);  Tseng Ting-Hsiang;  Loi Hoi Ngan
Favorite |  | Submit date：2022/11/02
Does effects of brand origin misperception jeopardize brand equity? Journal article
Tseng, Ting Hsiang, Chan, Nga Cheng, Liu, Matthew Tingchi, Lin, Chieh Yu. Does effects of brand origin misperception jeopardize brand equity?[J]. Asia Pacific Journal of Marketing and Logistics, 2022, 34(1), 209-226.
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite | TC[WOS]:4 TC[Scopus]:4  IF:3.9/4.6 | Submit date：2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Ting hsiang Tseng, Hazel H. Huang, Matthew Tingchi Liu. Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts[J]. Journal of Consumer Behaviour, 2021, 20(5), 1204-1215.
Authors:  Ting hsiang Tseng;  Hazel H. Huang;  Matthew Tingchi Liu
Adobe PDF | Favorite | TC[WOS]:11 TC[Scopus]:12  IF:4.4/5.0 | Submit date：2021/12/08
Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract Conference paper
Ting-hsiang Tseng, George Balabanis, Matthew Tingchi Liu, Hsiu Ying Huang. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract[C], US:Academy of Marketing Science, 2019, 191-192.
Authors:  Ting-hsiang Tseng;  George Balabanis;  Matthew Tingchi Liu;  Hsiu Ying Huang
Favorite | TC[Scopus]:0 | Submit date：2022/05/23
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
Tseng, Ting-Hsiang, Balabanis, George, Liu, Matthew Tingchi. Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products[J]. INTERNATIONAL MARKETING REVIEW, 2018, 35(1), 72-92.
Authors:  Tseng, Ting-Hsiang;  Balabanis, George;  Liu, Matthew Tingchi
Adobe PDF | Favorite | TC[WOS]:14 TC[Scopus]:14  IF:4.8/5.2 | Submit date：2018/10/30
Consumer Ethnocentrism  Domestic Country Bias  Implicit Attitude  Product Typicality  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Liu, Matthew Tingchi, Wong, Ipkin Anthony, Tseng, Ting-Hsiang, Chang, Angela Wen-Yu, Phau, Ian. Applying consumer-based consumer-based brand equity in luxury hotel branding[C], 360 PARK AVE SOUTH, NEW YORK, NY 10010-1710 USA:ELSEVIER SCIENCE INC, 2017, 192-202.
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2018/10/30
Brand Equity  Brand Attitude  Purchase Intention  Service Brand  Luxury Hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding[J]. Journal of Business Research, 2017, 81, 192-202.
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Adobe PDF | Favorite | TC[WOS]:94 TC[Scopus]:163 | Submit date：2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
Matthew Liu, Anthony Wong, Tseng Ting-Hsiang, Angela Wen-Yu Chang, Ian Phau. Applying consumer-based brand equity in luxury hotel branding: An empirical study[C], 2016.
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite |  | Submit date：2019/09/27
AMBIVALENCE IN ETHNOCENTRIC BIAS Conference paper
Ting-Hsiang Tseng, George Balabanis, Matthew Liu. AMBIVALENCE IN ETHNOCENTRIC BIAS[C]:Springer International Publishing AG, 2016, 481.
Authors:  Ting-Hsiang Tseng;  George Balabanis;  Matthew Liu
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14
Do Customers Prefer Casinos with CSR? An Empirical Study Conference paper
Matthew Tingchi Liu, Guicheng Shi, Ting-Hsiang Tseng. Do Customers Prefer Casinos with CSR? An Empirical Study[C]:Springer International Publishing AG, 2016, 919-924.
Authors:  Matthew Tingchi Liu;  Guicheng Shi;  Ting-Hsiang Tseng
Favorite | TC[WOS]:0 TC[Scopus]:0 | Submit date：2020/07/14